Jose Gomez Design

Web Design and Content Updates

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T-Mobile is one of the top cellphone providers carriers in the nation. They provide a variety of plans, devices and other services.

Project overview

T-Mobile requested for a small team of designers, art directors and copywriters to serve as an extension of their existing in-house design team. We were tasked to generate new content for the T-Mobile.com site.

My Role

I served as lead art director alongside a group of designers and a copywriter. We would be responsible for brainstorming and generating the best design solutions for promotions, full page updates and creative that would align with their other digital channels.

T-Mobile wanted an easy and seamless tool to manage and update content periodacially. Site was coded through the Adobe Experience Manager platform with refined components tailored for T-Mobile's specific needs and desired customer journey. My team was responsible for updating content of the site and logically account for the AEM development platform. We worked off a defined template system with the use of photoshop artboards and would further refine the templates throughout the process.

T-Mobile customers were presented with an unique offer every Tuesday of each week. Through the T-Mobile Tuesday campaign, customers were encouraged to download and use the T-Mobile Tuesday app. This loyalty program boosted traffic to their app but also served as an inscentive for prospect members.

Content for T-Mobile Tuesdays was generated on a weekly basis. My team was responsible for brainstorming ideas and finding the best creative solution for each weekly offer. We designed static content but would also provide animated solutions that correlated with the playfulness of the site. Designers were encouraged to work with tools such as After Effects for a more dynamic approach — breaking away from standard static treatments.