Jose Gomez Design

Product Compositing

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Samsung Telecommunications America, LLC, is a Dallas-based subsidiary of Samsung Electronics Co., Ltd. It develops and markets wireless handsets and telecommunications products throughout North America.

Project overview

Samsung was excited to release the Galaxy Note Edge which would feature the first functional edge display in their cell phone product line. They wanted for Rosetta to re-concept the way they would showcase their products through in-store product sizzles and social channels.

My Role

I art directed and lead a team of designers and worked with a 3D team to generate styleframes. These styleframes would be used as creative direction for video samples for the client. These video samples contained the newly re-imagined style we invisioned.

This was a collaborative effort between designers and 3D artists. Styleframe stills were intended to be used as guidelines for the video samples.

Attention to detail was key and every element from the composition mattered. 3D assets were brought into Photoshop to achieve an unique look. Each composite was at a macro level focus and a shallow depth of field would help amplify the interest of each shot.

Styleframes were used as a standard look and feel for final 3D render samples. We worked alongside animators to make sure the final animation aligned with the original creative.