Jose Gomez Design

Brand Campaign / Social / Web Design

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Texas Children's Hospital, situated in Houston, Texas, is a non-profit establishment dedicated to advancing the health and well-being of children and women worldwide. Their core mission encompasses pioneering efforts in patient care, education, and research, with the ultimate goal of fostering a more robust and healthier future for the global community.

Project overview

Razorfish worked directly with Texas Children’s in the development of a long-term brand campaign, highlighted by the tagline: The difference is life changing.

My Role

As part of my role, I assumed responsibility for the establishment and groundwork of a new brand campaign. Collaborating closely with fellow Art Directors and Creative Directors, our objective was to define and refine the visual identity and overall aesthetic of the campaign.

The client approached us with an urgent requirement for a brand refresh and a prominent brand campaign, aimed at expanding their existing brand guidelines on a global scale. Our objective was to strike a balance between the diverse Business Lines and types of care offered by the hospital. To achieve this, we established the groundwork for various print materials, out-of-home (OOH) advertisements, and a diverse range of digital placements.

We produced over 12 distinct TV spots, capturing footage across multiple hospital campuses. In addition, we conducted accompanying photoshoots that were synchronized with the spots. The assets obtained from these shoots were subsequently utilized across various platforms, including the campaign's website, digital channels, and print materials, to reinforce its message.

In addition to establishing the foundational guidelines for the brand campaign, we were entrusted with extending the same strategic approach to the realm of social media. To accomplish this, I contributed to the development of a comprehensive social toolkit that would serve as a definitive resource for creating and sharing content across the client's diverse service lines. This toolkit ensured consistency and coherence in their social media efforts.

The website played a pivotal role in the extensive rollout of the overarching brand campaign. We meticulously designed a multitude of pages, all tailored to align with the campaign's branding objectives. These pages were crafted with a responsive approach, ensuring optimal accessibility across desktop, tablet, and mobile devices. Our aim was to maintain a consistent visual identity throughout while also accommodating the intricate pages within the organization, allowing for flexibility where needed.